A strong curriculum vitae, is a simple document that showcases your qualifications, skills and experience in a clear, concise and effective manner. 

In many cases the purpose of a CV is simply to get you an interview. You shouldn't try to include your life story, as otherwise you'll look like you're lacking confidence. 

The following tips will help you create a CV with the desired impact:

1. Formatting: Your CV should be well-organised, no more than two pages of A4, easy to read, and visually appealing.

2. Relevant and targeted content: Your CV should be tailored to the specific job you are applying for, and should highlight the skills and experience that are most relevant to that position.

3. Start strong: Your CV should include a strong opening statement, such as a simple professional summary, that highlights your strengths and accomplishments.

4. Don't make a predictable list: Rather than simply listing your job duties, your CV should focus on your accomplishments and achievements, demonstrating how you have added value to previous job roles.

5. Be accurate: Whenever possible, use specific metrics to illustrate your achievements, such as sales figures, efficiency improvements, project completion times, or cost savings.

6. Be ready for AI: Use relevant keywords from the job description in your CV to help ensure that it gets past applicant tracking systems and is seen by human recruiters.

7. Attention to detail: Proofread your CV carefully several times to avoid spelling and grammar errors, and ensure that all formatting is consistent. Use UK English spelling rather than American versions. 

8. Be honest: Many large organisations have clever systems to check information provided such as qualifications and existing pay levels. 

9. Have contactable references: Don't say references available on request or similar as it starts to create barriers before you've even started (it will look like you've sent to CV to many potential employers). Either you want the job or not!

10. Copy and paste: Don't use generic statements such as competent with Excel or excellent interpersonal skills as no-one ever says "incompetent with spreadsheets" or "can't work in a team".  With every statement, ask yourself "as oppose to what?"

Overall, a strong CV should showcase your skills and experience in a way that is relevant to the job you are applying for, and should be presented in a professional and visually appealing format.